Growth Hacking Tips for Successful Small Business

Another marketing approach that promises successful small business progress is growth hacking. Growth hacking, inspired by Silicon Valley startups, involves using unorthodox means to rapidly grow a small business into a significant brand in the market.

With this concept, a startup’s value managed to go from nothing to a billion in a relatively short time. Uber and Airbnb are a couple of great examples of how successful this approach has been for startups.

Traditional marketing is mainly based on textbook principles and well-documented truth

However, growth hacking does not support limited boundaries. Instead, this marketing approach has a primary goal, which is to achieve goals without any specific medium attached to them.

For instance, after the coronavirus outbreak, many businesses, be it small or large, had to shift the majority of their workforce to remote working terms. While the well-settled businesses did not have a hard time putting their business operation at pause for some time or managing everything virtually, small businesses had a lot more challenges to face. Small businesses functioning from home demanded the availability of high-speed internet service and other essential tools but on a budget. A small business that utilized Spectrum service, managed to have affordable and stable high-speed internet service via Spectrum Packages. 

 Here are more growth hacking approaches and strategies that can help small businesses paving their way towards success. 

Accumulating Rating and Reviews

There is hardly a more simple and trusted way to build credibility on the internet than having lots of positive reviews and ratings.

To prove the credibility of internet reviews and ratings, a YouTuber experimented. They wanted to know if positive reviews and ratings online turn their house into a 5-star restaurant. To do this, they created a Google business page and went out on the streets to collect more reviews from random people. They managed to collect hundreds of reviews for the made-up restaurant and became number one on Google.

It shows that the more positive rating and reviews your business has. The more it will stand out from the competitors. You can try collecting positive reviews for your small business by simply requesting your customers to do so. As per the studies, more than 70% of people will write a review for brands when asked.

Give Freebies

An effective growth hacking strategy for small businesses is to offer free things. Freebies help to eliminate customer hesitation to purchase products from the brand they are not familiar with. 

For instance, Uber started and continues to offer free rides to its first-time customers. It encouraged customers into downloading the app without going through any risk. This approach helped Uber to expand its clients, as more people who tried the free ride became a part of the clientele of the ride-hailing app.

You can start offering gift vouchers, free trials, discount coupons. And even samples of your products that can help you in reaching out to your target audience.

Create a “FOMO”

The Fear Of Missing Out(FOMO) is the anxiety that people feel when they think they are missing a once-in-a-lifetime opportunity.

Businesses these days are capitalizing on this fear and creating FOMO marketing. FOMO marketing includes deliberately stimulating anxiety that will lead customers to drop their guard and persuade them into taking some impulsive buying decisions. It is an externally powerful way of getting people into taking action and buying your products or services.

The underlying rule of this marketing strategy is to combine an exclusive offer with an extremely strict deadline. By creating an offer that is only available to a set number of people can spark the FOMO feeling. Lead the consumer into purchasing products and services at their earliest.

Get Modern with Marketing

FOMO, freebies, reviews, and ratings are just some elements of modern-day marketing that keep small businesses in the game. Make sure you do not stick to the old principles of business marketing and have a more modern-day approach to making your business more recognizable.

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