HAIR SALON BUSINESS PLAN
A hair salon is a salon where clients can use the services of a beautician, hairdresser, massage therapist, manicurist, and other masters specializing in skin and body care. The hairdresser is located in the sleeping areas of the city and is aimed at residents of these areas. The income level of visitors to the barbershop is average and above average. According to statistics, the target audience of a hairdresser is approximately 24% of the population of the area in which it is located. These are:
- Women aged 16 to 65;
- Men aged 16 to 65;
- Children and teenagers.
The main share of clients in the hairdressing salon falls on women and girls aged 16-35 years.
SERVICES
The main direction of services in a hairdressing salon should be hairdressing salons. These are:
- Haircuts, simple and model;
- Painting;
- Shaving for men;
- Hairstyles;
- Professional hair care and restoration.
Additionally, a hairdresser can open an office for a beautician, massage therapist, or makeup artist, provide epilation and depilation services, and separately provide a range of services for children. The more extensive the range of services, the more a person may be interested in the services of a hairdresser.
BARBERSHOP OPTIONS
Depending on the number of services provided to clients, the intended target audience, and the location of the premises, several different formats of hairdressing salons can be distinguished.
Express
Every year, life in big cities is accelerating, and the middle class of the population does not have time to make an appointment with a hairdresser in advance, set aside time for this, and sit for a long time on a haircut. Therefore, the express format of hairdressing salons is now gaining popularity. They are located in crowded city places, close to business centers. Their target audience is business people with an average income level who are not comfortable looking for hairdressers, signing up, and going there. The main services in such hairdressing salons are haircuts, coloring, and hairstyles.
Since the target audience of such a hair salon business plan are people with an average income level, the appearance of the premises should correspond to this. It should be a fairly spacious room, with a good repair. Also, it should have comfortable places for customers to relax. The main task of such a hairdressing salon is to turn an occasional client into a permanent one, so they need to place him as close as possible to their establishment. It is easiest to develop a hairdressing salon of this format into a network of hairdressing salons because they are always in demand and quickly pay off. Suppose they are satisfied with the quality of service. Since the target audience of such a hairdressing salon are people with an average income level, the appearance of the premises should correspond to this.
Hairdresser or beauty salon near the house
This barbershop is located in a residential area, among residential buildings. Therefore, the main target audience for it will be residents of the nearest houses. In this case, two different models should be considered – an economy class hairdresser and a full-fledged mid-level beauty salon. You can choose a model based on the average level of prosperity of the area’s inhabitants. The economy class barbershop specializes exclusively in hairdressing services. They do haircuts and hairstyles and dye hair. The target audience for her is men and women with an income below the average who cannot afford expensive services.
Therefore, the barbershop itself occupies a small room in a residential building. The repair in the room is minimal, without additional expenses for design. 2-3 masters work in the hairdressing salon, which shifts. For a beauty salon, the range of services is wider. In addition to hairdressers, a manicure master, eyelash extension master, massage therapist, makeup artist, and cosmetologist can work there. The target audience of such a salon is people with an average income and above average.
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Premium salon
It provides a full range of services, from hairdressing to cosmetology. Such a salon usually covers a large area since wealthy people are ready to go to another area for quality services. Therefore, the location of such a salon is not important. Much more important is how the room itself will look. It should be spacious, with a good repair, and a designer should develop the interior.
At the same time, the salon should have everything for the convenience of customers – soft sofas for waiting and comfortable chairs for hairdressers, cosmetologists, and manicurists. The client should enjoy every procedure in the salon. Only the best equipment should be used for the job. Since the main visitors of the salon are people with a high level of earnings, the entire client audience is regular customers. Therefore, the hairdresser must pay special attention to each visitor to continue to use his services.
Children’s hairdresser
This is a separate class of hairdressing salons because, in its specificity, it is very different from adult options. A children’s hairdresser should have polite, patient, and cheerful employees ready to constantly contact small children.
There should also be safer equipment and additional entertainment for children during the haircut. But the cost of repairing the premises and purchasing special equipment compensates for the prices for children’s haircuts, which are several times higher than for adults. Therefore, the target audience of such hairdressing salons is wealthy parents of young children.
MARKET ANALYSIS
Hairdressing is always popular, especially among women, so the economic market has little effect on hairdressing. The bulk is individual hairdressing salons. Competition among hairdressers is minimal. Only salons that are close to each other can compete. 85% of all hairdressers are establishments for people with an average and low income. They separate clients geographically. The remaining 15% are premium-class salons for people with an income above the average. They usually cover a geographically large area. Still, since their target audience does not overlap, they can be middle-class hairdressers. The main competitor for a hairdressing salon is a nearby salon that offers its services at lower prices.
EXTERNAL THREATS
When opening a hairdressing salon, it is worth foreseeing a business’s problems immediately. The most popular are:
- A rise in market competition and a decline in the average market price for services- an entrepreneur cannot cope with this problem on his own, but several entrepreneurs can unite among themselves and manage prices for services;
- Changing tastes and preferences of consumers – this problem can be prevented in advance. For this, specialists working in the salon must constantly monitor trends in other countries and be trained by foreign specialists;
- Complications in connection with the legislative and legal side of the project.
Strengths:
- Favorable location;
- Highly qualified personnel;
- New high-quality equipment;
- Prices below average in the market;
- High level of customer service.
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