How to Hire and Manage a Digital Market Virtual Assistant
Do you spend more time on marketing than the core functions of your business? Every modern business must consider the importance of digital marketing. However, it requires extensive planning and takes a lot of time. So how do you overcome this problem? By signing up for a virtual assistant.
Expert digital market VAs can manage all your marketing needs, from social media marketing to SEO and content marketing. So, this article will address all you need to know about employing and handling VAs for marketing services.
- What is a remote assistant for the digital market?
- Three key advantages of hiring a VA.
- What duties does the remote assistant have?
- What happens after you hire a VA?
What is a Digital Marketing Virtual Assistant?
A digital marketing VA is an individual who provides marketing services to clients remotely. They handle all aspects of the online marketing of your brand. Moreover, these experts can manage your online presence so that you can focus on things like making client relationships, overall marketing strategy, and so on.
Some of their roles are:
- Social media marketing (Facebook, LinkedIn, etc.)
- SEO practice
- Content creation and blogging
- Email marketing
- SMM
- PPC
These tasks need proper planning and attention, which an articulate separate employee can only provide. That is why online assistants come in handy when it comes to the tasks it involves. Moreover, it also saves you from spending too much time on marketing.
3 Key Advantages of Using a VA for Digital Marketing:
Hiring a well-trained VA has many benefits, including lower cost and more satisfaction. A few of them are listed below:
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Maximum Business Efficiency:
Remember that the marketing tasks need to be planned out and demand your full attention and time. And the majority of business owners lack those. A VA for your eCommerce needs lets you focus on your core business process by saving time from your marketing efforts.
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Cost-Effective:
Hiring a VA is much more cost-effective than hiring an on-site marketer. Plus, you usually only have to pay them for their work. Hiring a VA is a great idea to grow your business without straining your cash flow. So, you can easily broaden your scale when you acquire virtual receptionist services or marketing VA without spending money on a full-time employee, an office, or furniture.
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Increased Capacity:
Your remote worker supports your marketing team virtually from their home or small office. They do not need training as they already have a variety of similar experiences. So, they may start working right away.
Keep in mind that those remote assistants are experts in their field. They have worked with various firms, giving them relevant skills. So you can pick a remote assistant with the best skills for your business needs.
What Tasks Can a Digital Marketing VA Perform?
How does a VA help your brand with digital marketing? Contrary to popular views, virtual assistant services are not just for customer service or administrative work.
Hiring expert VAs to do a variety of tasks is common today. For instance, a virtual digital marketing assistant performs website development, graphic design, and similar tasks. To a large extent, everything. Most of them are trained to meet all of your needs! So let’s look at some tasks a VA can do:
Social Media Management:
Your social media presence is one of the key tasks you can outsource to an outsourced assistant. All companies use social media for their digital marketing. So, the remote assistant can help you build your brand identity and establish it.
- Be active on social media.
- Create content for LinkedIn, Twitter, etc.
- Reply to customer feedback
By doing this, they can help you effectively manage your social media and reach hundreds of customers by posting your content or service online.
SEO-Optimization:
SEO is the process of optimizing your website to rank on search engines such as Google, Bing, and Yahoo. SEO optimization needs professional hands. However, it is a popular practice that can take your business from zero to a hundred.
- Rank your website on Google
- Send regular email newsletters
- Rank your chosen keywords on google
- Optimize landing pages to maximize conversions
- Design website opt-ins
- Check Google Analytics data to analyze how campaigns are performing.
With SEO and content planning, an online marketing VA will ensure that your customers always turn to you for their needs.
Content Marketing:
Content marketing includes making your content (articles, web content, infographics, images, video, etc.) according to the current market trends. It includes practices such as:
- Create helpful content to boost inbound marketing
- Promote content online
- Keyword research
- Content distribution
- Social media, other digital paid ads, and so on.
A freelance assistant makes sure that your company always has fresh content that targets relevant audiences and trending topics.
How to Hire and Manage a Virtual Assistant?
Now that you know how a marketing VA will help your business, you must be thinking: How do I find one?
HIRING:
There are two common ways to hire VAs:
- Via an agency (DOS, Virtual Hub, etc.)
- Hiring a separate VA (Fiverr, Upwork, Freelancer, etc.)
Service provider agencies are the best option for companies that have never used a VA. You receive advantages like:
- Complete agency assistance for any issues.
- Capable assistants who have passed testing
- Replacement guarantees are provided if a VA isn’t the right fit for you.
MANAGING:
Since VAs work remotely, they can lower your costs. Yet, they can be much harder to monitor and manage. So, here are a few practices you can follow to keep up the caliber of your work.
- Monitor their work
- Track their activities
- Communicate efficiently
Choose DOS:
The demand for remote service providers has been rising over the last decade. After you have looked at how a virtual marketer works, you might want to hire one for your business. Choose DOS to hire a professional VA for your online marketing.
With Digitech Outsourcing Solution (DOS), you can customize the virtual assistants to your business requirements. It helps companies access digital marketing VAs that are best suitable for their company. It offers several affordable pricing plans, extra services, and features with its 24/7 service. So contact DOS to get the best VA support for your brand.
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